NCSY - Torah High

Torah High is an after-school Jewish studies program designed for teenagers with little or no formal Jewish education. We were contracted to help build on the early success of the program through the development of marketing material. The challenge was that both teens and their parents were part of the decision-making process and collateral had to elicit the interest and meet the concerns of both target groups. Our work, including brochures, transit signage, posters, and web-based elements, has garnered widespread attention and is helping to fuel great interest in the program.